20 Oct

Africa Telecommunications: Orange Telco Launches In Sierra Leone

French telecommunications giant, Orange on Wednesday, 18th of October 2017 announced the official launch of its brand in Sierra Leone. This comes over a year after it acquired Airtel Sierra Leone.

“We are pleased to bring the Orange brand to Sierra Leone, bolstering our already strong presence in West Africa. The launch of the Orange brand confirms our confidence in the country’s on-going economic recovery and our commitment to bring all the benefits of new digital services to Sierra Leoneans in the framework of a fair, transparent and clear partnership that will enable it to be established over time,” said Bruno Mettling, Deputy Chief Executive Officer of the Orange Group and Chairman & CEO of Orange MEA (Middle East and Africa).

Following the rebranding, Orange Sierra Leone will rank with one of the world’s most powerful brands and stands to benefit from being part of a large international group. As part of Orange, it will gain access to the group’s expertise, technical know-how and an extensive product and service portfolio. With its considerable presence on the African continent, which is a strategic focus for the Group, the telco offers strong growth potential for its Sierra Leonean operation.

Extensive investment in networks to drive unrivalled customer experience

With a population of about seven million people, Sierra Leone has significant potential for growth in mobile services. Following the acquisition of the company, the telco has committed itself to improving the quality and availability of its services by venturing into untapped and underserved geographical areas, offering to the people of Sierra Leone the innovation that the telco is delivering elsewhere.

Earlier this year, the telco disclosed a modernization and expansion plan to enhance the reliability, coverage and quality of its network, and voice and data services. Since the acquisition, about US $33 million has been invested for that purpose and as of mid-October, the majority of investments have already been realised with 30 new radio sites on air and over half of the entire mobile network upgraded.

Read more: ORANGE TELCO LAUNCHES IN SIERRA LEONE

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